Aaron Dent

Background

About Aaron Dent

As a Communications Manager holding a UKGC Personal Management Licence (PML), I lead CRM strategy (primarily communications-focused) and execution across 70+ casino and sportsbook brands. Combining lifecycle marketing, automation, and player segmentation to drive performance and engagement. With experience delivering platform migrations, new brand launches, and major process improvements, I focus on building scalable systems that support both commercial goals and regulatory standards. I’ve introduced campaign frameworks that cut delivery times by over half, and helped grow new brands to over £1M NGR/month. Including a multi-brand platform migration, and new CRM platform integration. All while owning and delivering strong departmental KPIs. My approach blends creativity with strategic planning, supported by platforms like Xtremepush and Optimove. I’m passionate about raising standards, simplifying complexity, and leading cross-functional projects that unlock long-term value. With a First-Class degree in Business & Marketing, and international experience across CRM and digital marketing, I enjoy contributing to ambitious teams and growing alongside fast-moving businesses.