Eric Larocque

Background

About Eric Larocque

Most sales teams are broken in the same 3 ways:1. Inconsistent performance (2-3 reps carry the entire revenue target)2. High turnover (lose your best people every 8 months)3. Rotting pipeline (hundreds of thousands sitting with zero follow-up)You throw money at the problem - better CRM, more leads,"experienced" hires - and nothing changes.Here's why:You don't have a talent problem. You have a systems problem.I've spent 22 years fixing this exact issue for companies from $3M startups to Fortune 500 giants.The proof:→ Scaled from $9M→$27M (80% retention while industry averaged 40%)→ Moved close rates from 17%→38%(same reps, better coaching)→ Promoted 20+ people (servers, salespeople with 1-2 years experience, retail workers)→ Grew a SaaS startup's MRR from $30K→$150k (5X growth) in 12 months (got acquired)Here's what I actually do:I hire for DNA, not resumes. Experience matters, but grit, coachability, and growth mindset matter more. I build the frameworks that identify who will perform before you make the offer.I build 30/60/90 onboarding systems that ramp reps in 90 days, not 6 months. New hires know exactly what to do every day, every week, every month - no more throwing them in the deep end and hoping they swim.I install pipeline automation that closes deals instead of letting them rot. Follow-up sequences, CRM workflows, accountability systems - so your reps can't "forget" to follow up.I train your managers how to actually coach. Not just inspect pipelines in 1:1s, but develop skills through call reviews, roleplays, and weekly frameworks that make reps better every single week.I build succession planning so your top performers see a path to leadership. When your best people know they can grow here, they stop interviewing elsewhere.I embed as your Fractional VP and implement the infrastructure myself. No playbooks that sit in Google Drive. I build it with you, not for you.The result:Your entire team hits quota. Not just 2-3 reps - everyone. Your top performers stop leaving because they see a path to leadership. Your pipeline converts instead of rots. Revenue becomes predictable. Growth becomes scalable.I work with 3-5 companies at a time, currently have 1 open slot. If your team is inconsistent, your best people keep leaving, and your pipeline is rotting - let's fix it.Book a call: https://calendly.com/cultivate-winning