Michelle Casselman

Background

About Michelle Casselman

I lead high-impact, large-scale event programs that sit at the intersection of strategy and execution. Over the past 10+ years, I have owned multimillion-dollar event portfolios generating $4M–$5M annually, managing complex budgets up to $500K+, developing detailed run-of-show frameworks, and aligning cross-functional stakeholders to deliver seamless in-person and hybrid experiences. My work spans physical roundtables, leadership activations, corporate conferences, and hybrid programs. I specialize in translating marketing and business objectives into operationally sound experiences while protecting margins, optimizing workflows, and tracking measurable outcomes.Core strengths include:• End-to-end event strategy and execution• Hybrid and digital production coordination• Run of show development and contingency planning• Operational standardization and scalable playbooks• Vendor and technical management• KPI tracking and post-event optimizationI am particularly interested in roles where event strategy drives brand engagement, customer loyalty, and measurable business growth within innovative, high-performance environments.